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Wolfgang Zac


Wolfgang Zac is a photographer, creative rebel, and director based between Los Angeles and Berlin. Wolfgang‘s images convey pure joy of life. On set with Wolfgang you will be enthralled by his intoxicating energy and will immediately be part of the Zac Pack, as he affectionately calls his partners in crime and companions. Wolfgang's work is like a volcanic eruption involving a strong discharge of energy and creativity -- a Zac Attack in the truest sense of the word.

His style reflects the antithesis of flat and commercial advertising photography, nothing is ordinary or bland. Driven by his true passion for the raw power of photography, Wolfgang is restless in his search for like-minded highway companions who are sharing his visual values and his vision for Haltung, responsible creativity, original and courageous approach, and for the magic of the unexpected.

Born in Austria, Wolfgang studied at the University of Applied Arts in Vienna before he began his career as an assistant photographer in New York. He works as a film director, photographer, DoP, and creative director. To Wolfgang, stills and moving images belong to different sides of the same brain. He loves to switch between cameras from one moment to the next, shifting gears from director to photographer to DoP in a micro second: no down time, lost in translation, crew switch-ups, or clash of vision. It’s all happening as fast as his hands can keep up with his eyes.

His clients include brands like Apple, Samsung, Adidas, Asics, Jack Daniel's, Martini, Jägermeister, Corona, Coca Cola, Pepsi, Red Bull, White Claw, US Army, AT&T, Lyft, MGM, Hugo Boss, Marlboro, Gauloises, Porsche, Volkswagen, Mastercard, Diners Club,
Erste Bank, Alexander van der Bellen, and many more.

Wolfgang enjoys reading books about quantum physics without understanding a word and getting tattooed while listening to David Bowie. And he loves road trippin' with Claudia, his beautiful wife and creative partner in crime.

His awards include the 200 Best Ad Photographers worldwide by Lürzers Archive, Cannes Lions, ADC Art Directors Club Global & Germany Awards, LIA London International Awards, D&AD, EUROBEST etc.

You will find Wolfgang's photography work in the section Special Booking.